It’s out of the horse’s mouth! The rumors are true! The Ford Motor Company has its ambitious plans in place to launch its full battery-electric F-150 and super duty pickups as confirmed by company sources. The automaker has had plans to manufacture a hybrid version for some time. Jim Farley, Ford president of global markets has said that Ford is planning more innovation with its most popular vehicle. Offering hybrid and electric variants of the pickup would protect Ford's market share in that segment from automakers like Tesla that have been vocal about plans to launch electric pickups. As quoted by Farley "Here's what's going to happen next to future-proof that global juggernaut of commercial vehicles. He has further said, "We're going to be electrifying the F-Series, both battery-electric and hybrid. And we're doing the same for Transit."
Ford CEO Jim Hackett in his 19 months at the helm has pushed the automaker to get new technology into some of its most popular and profitable brands. An electrified version could offer more efficient torque, and outfit the pickups with better electric power to the truck bed for aftermarket additions on work vehicles. The official sources however didn't confirm a timeline for the battery-electric version. The automaker plans to launch the hybrid version in 2020. That vehicle will be built at Ford's Rouge Complex in Dearborn.
Ford spokesman Mike Levine has confirmed the plan to build a battery-electric pickup, adding that it's part of the manufacturer's push to find ways to build its customers a better pickup truck.
Hackett recently has teased a ‘surprise’ regarding a different battery-electric vehicle he has directly been involved in creating. The secret of the unnamed mustang inspired battery electric SUV is also due to out in the market in 2020. This is the vehicle that is expected to have a 300-mile range, according to top officials of the company. It would be a performance driven SUV. It hasn’t been christened quite yet, although it was rumored initially to bear the Mach 1 identity.
The corporation has plans to invest a whopping $11 billion on its line of electric models over a horizon of the next few years to introduce 16 electric models and 24 hybrids into the market. This hasn’t come without its failures. After a series of misfires from the automaker on this product line, the future now looks positive.
David Kudla, CEO of Grand Blanc-based Mainstay Capital Management LLC, has said that Ford might have been smart to let smaller companies like Tesla give electric vehicles mainstream appeal before setting out with their own electrified plans. As quoted by Kudla, "Let Musk reap some of the joy of saving the planet and develop the market. Now that it's come along, (Ford) comes in..."
Hackett and Farley said as much during the Detroit auto show. Hackett said, "We were late. Now we think we're going to be a leader in this.” The battery-electric and hybrid vehicles in addition to adding performance to some Ford models will protect the lineup against any unexpected rise in gas prices, according to Ford officials. As said by Farley at the Automotive News World Congress, "No transition is perfect. In a way, we had the advantage of watching what happened the first time around. (Customers) want really good stuff."